Let’s face it, marketing data is powerful, but only if you can actually use it.
If you’ve ever thought, “I know there’s valuable interaction data in my customer journeys… but where is it? And how do I analyze it at scale?”, then Microsoft Fabric might just be your new best friend.
This is where Dynamics 365 Customer Insights – Journeys meets Microsoft Fabric, and together, they bring you a marketing data experience that’s both powerful and (finally) practical.
🧠 First, what is Microsoft Fabric?
Think of Fabric as your one-stop shop for enterprise analytics. It brings together multiple Microsoft data tools Power BI, Synapse, Data Factory, and more under a single SaaS umbrella.
So instead of cobbling together pipelines, permissions, and datasets across half a dozen tools, Fabric gives you a single pane of glass where your data just flows.
📤 What happens when you enable Fabric integration for CI – Journeys?
When Fabric integration is enabled in your environment, your interaction data gets exported directly into OneLake, Microsoft’s unified data lake. From there, it’s stored in an open, analytics-friendly Delta Lake format.
Translation? You can now access, analyze, and visualize your journey data using tools like Power BI, Spark notebooks, or SQL—all from the same environment.
📁 What kind of data are we talking about?
A lot. Here’s a peek:
- Email opens and clicks
- Push notification deliveries
- Journey tile interactions
- Form submissions
- Goal completions and exits
Each record is tagged with profile IDs and timestamps so you can map activity across time and segments.
🔍 What’s different from standard Dataverse analytics?
Here’s where it gets real.
- Dataverse is great for operational data contacts, accounts, journey definitions.
- Fabric is great for volume and speed. This is where your raw, large-scale engagement data lives.
Let’s say you want to analyze:
“Across all journeys in the last 3 months, which tiles are causing the most drop-offs for mobile users?”
You can answer that in Fabric. Try doing that with just Dataverse or pre-built CI dashboards, and you’ll hit a wall fast.
📊 Why this integration is a game-changer for marketers
🛠️ What do you need to get started?
- Admin access to the environment.
- Fabric-enabled workspace (e.g. Lakehouse or Warehouse).
- Enable integration via the Customer Insights – Journeys admin center.
- Connect Power BI or Synapse to start exploring.
🔐 Security Tip: Only users with the right Fabric permissions can access the data, and it’s stored in the OneLake tenant tied to your Dataverse org.
Your customer journeys already generate a goldmine of data. With Fabric, you’re no longer just watching metrics roll in you’re connecting insights across your entire business.
If your team lives in Power BI, needs data flexibility, or wants to future-proof your marketing analytics, enabling Fabric might be the smartest move you make this year.
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